Himmat wala move by Ajay

Aug 20, 2012 |

With the tremendous amount of pressure that filmmakers nowadays face to get their films into the 100-crore club, it seems even our super-successful B’towners are facing the heat. So it is that Sajid Khan and Ajay Devgn are leaving no stone unturned to ensure that their upcoming remake of the ’70s hit Himmatwala makes it to the absolute big leagues. Now one might be tempted to think that with all the 100-crore grossers Sajid and Ajay have under their combined belts, they’d be taking it easy with Himmatwala — but no. The duo has already planned an “online mahurat” to generate buzz about their project.
Come Wednesday, the mahurat — which will take place at the Ramoji Rao Studios — will be streamed live. “Sajid and Ajay thought the online mahurat would keep the buzz around the film high,” an industry insider admitted.

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