Not Mental, it’s Azaad

Aug 26, 2013 - Arun Nehru

Like other stars, even Salman Khan is doing everything possible to market his films in the best possible way. Perhaps that’s why he’s asked his brother Sohail to change the name of their film from Mental to Azaad. The name was changed after the release date of the film was fixed for Republic Day 2014.

“Salman wants to cash in on the big Republic Day draw,” said a friend of the actor.
According to family and close associates, Mental was just a working title for the film, and Sohail was also in favour of changing it.
Promotional strategies have become the name of the game in B’town. If Shah Rukh Khan targeted the Southern market with Chennai Express, Salman will now go all out to ensure that Azaad manages to get the necessary attention. “Salman’s popularity is at an all time high. Releasing his film on Republic Day will assure a bumper opening,” said our source.

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