Aditya Birla eyes white goods biz

May 28, 2010 |

New Delhi

Aditya Birla Retail Ltd (ABRL) on Thursday said that it will increase focus on its private labels business and is looking to introduce its own branded consumer durables and electronics products by 2012.

The company, which is the retail arm of Aditya Birla Group, said it aims to increase the share of private labels in its total sales to 30 per cent within two to three years from around 20 per cent currently.
“Our strategy is to focus more on private labels as they give more margins and also increase our own brand profile. We aim to increase the share of private labels in our total sales to 30 per cent in the next two to three years from the existing 20 per cent,” ABRL chief executive officer, Mr Thomas Varghese, said.
Private labels are products manufactured by a company under its own brand and are generally positioned as lower cost alternatives to national or international brands.
Mr Varghese said ABRL is exploring the consumer durables and electronics segments for launching its own private labels. “Maybe by early 2012, before we introduce our own range of consumer durables and electronic items,” Mr Varghese said. — PTI

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