Chennai races past Hollywood

Kamala_theatre_Chennai.jpg

Chennai: Chennaiites surely seem to have an ear for detail. Soon, the southern metropolis is all set to emerge as the only city in the world to have the maximum number of cinema screens fitted with latest Dolby Atmos sound technology.
By this December-end, the city will boast of over 40-plus theatres equipped with the object-based sound system, which is far higher than installations even in Hollywood. SPI Cinemas, owners of Sathyam multiplex, plan to install Dolby Atmos in 37 screens across their Chennai and Coimbatore theatres in six months time.
Other exhibitors as Inox and PVR Cinemas have also evinced interest in the technology and all put together the number is likely to touch around 40 screens in the city by this year-end, said Pankaj Kedia, the country manager of Dolby India. “This could possibly make Chennai the only city to have maximum Atmos installations in one single location in the world,” he added.
Chennai was also the first Indian city to get a Dolby Atmos theatre, an Atmos sound mixing studio and to get a first Indian movie in the new sound format, Sivaji 3D. This was possibly because of the importance that city folks render to audio systems in movie halls, as revealed by a recent Dolby survey.
A cinema hall’s audio system seems to be an important criterion for Chennaiites while selecting a movie hall and over 94 per cent of Chennai population prefers Dolby screens, the survey said.
This perhaps seems to be triggering most city exhibitors and producers to embrace new technologies. “Atmos would cost us about 10-20 per cent more but the sound experience is unique,” said C.V. Kumar, producer of Villa-Pizza 2 movie.
Though the sound mixing process is stretched by a month in the case of Atmos technology, the result is better precision, detailing and clarity of sound, said sound designer Vishnu Govind.

Post new comment

<form action="/comment/reply/236542" accept-charset="UTF-8" method="post" id="comment-form"> <div><div class="form-item" id="edit-name-wrapper"> <label for="edit-name">Your name: <span class="form-required" title="This field is required.">*</span></label> <input type="text" maxlength="60" name="name" id="edit-name" size="30" value="Reader" class="form-text required" /> </div> <div class="form-item" id="edit-mail-wrapper"> <label for="edit-mail">E-Mail Address: <span class="form-required" title="This field is required.">*</span></label> <input type="text" maxlength="64" name="mail" id="edit-mail" size="30" value="" class="form-text required" /> <div class="description">The content of this field is kept private and will not be shown publicly.</div> </div> <div class="form-item" id="edit-comment-wrapper"> <label for="edit-comment">Comment: <span class="form-required" title="This field is required.">*</span></label> <textarea cols="60" rows="15" name="comment" id="edit-comment" class="form-textarea resizable required"></textarea> </div> <fieldset class=" collapsible collapsed"><legend>Input format</legend><div class="form-item" id="edit-format-1-wrapper"> <label class="option" for="edit-format-1"><input type="radio" id="edit-format-1" name="format" value="1" class="form-radio" /> Filtered HTML</label> <div class="description"><ul class="tips"><li>Web page addresses and e-mail addresses turn into links automatically.</li><li>Allowed HTML tags: &lt;a&gt; &lt;em&gt; &lt;strong&gt; &lt;cite&gt; &lt;code&gt; &lt;ul&gt; &lt;ol&gt; &lt;li&gt; &lt;dl&gt; &lt;dt&gt; &lt;dd&gt;</li><li>Lines and paragraphs break automatically.</li></ul></div> </div> <div class="form-item" id="edit-format-2-wrapper"> <label class="option" for="edit-format-2"><input type="radio" id="edit-format-2" name="format" value="2" checked="checked" class="form-radio" /> Full HTML</label> <div class="description"><ul class="tips"><li>Web page addresses and e-mail addresses turn into links automatically.</li><li>Lines and paragraphs break automatically.</li></ul></div> </div> </fieldset> <input type="hidden" name="form_build_id" id="form-6a8a6a0233827c4bc4eb5b070f40fd16" value="form-6a8a6a0233827c4bc4eb5b070f40fd16" /> <input type="hidden" name="form_id" id="edit-comment-form" value="comment_form" /> <fieldset class="captcha"><legend>CAPTCHA</legend><div class="description">This question is for testing whether you are a human visitor and to prevent automated spam submissions.</div><input type="hidden" name="captcha_sid" id="edit-captcha-sid" value="64440476" /> <input type="hidden" name="captcha_response" id="edit-captcha-response" value="NLPCaptcha" /> <div class="form-item"> <div id="nlpcaptcha_ajax_api_container"><script type="text/javascript"> var NLPOptions = {key:'c4823cf77a2526b0fba265e2af75c1b5'};</script><script type="text/javascript" src="http://call.nlpcaptcha.in/js/captcha.js" ></script></div> </div> </fieldset> <span class="btn-left"><span class="btn-right"><input type="submit" name="op" id="edit-submit" value="Save" class="form-submit" /></span></span> </div></form>

No Articles Found

No Articles Found

No Articles Found

I want to begin with a little story that was told to me by a leading executive at Aptech. He was exercising in a gym with a lot of younger people.

Shekhar Kapur’s Bandit Queen didn’t make the cut. Neither did Shaji Karun’s Piravi, which bagged 31 international awards.