Daikin eyes 15 per cent market share in fiscal 2013
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Japanese air-conditioner maker Daikin is looking to increase its market share in India to 15 per cent in the current fiscal by entering new markets and expansion in dealership network.
The company, which is present in the country through its wholly-owned subsidiary Daikin air-conditioning India, also plans to launch new energy efficient products.
"The company is focused on increasing its market share to 15 per cent from the current market share of 12 per cent as a part of its expansion drive for FY 2012-13," the company said in a statement.
The HVAC (heating, ventilation, and air conditioning) market in India is estimated to be close to Rs 10,000 crore per annum.
As part of its expansion plans, the company is looking to enter new markets in the Tier-II and III cities, including Indore, Bhopal, Ujjain, Jaipur and Patna. It is also looking to take its inverter and BEE Star labelled range of products that offer energy efficiency and durability to the newer markets across the eight states pan-India.
"Having serviced the inherent needs of the consumers with our pioneering product range, we are now ready with our intended growth plan for the Tier-II and Tier-III markets in India," Daikin Air conditioning India managing director Kanwal Jeet Jawa said.
He added the company has come up with a new range of energy efficient products conforming to the new energy labeling standards comprising of 5-star, 3-star and 2 star rated AC's that offer improved energy efficiency.
"This is in line with our aim to capture a significant chunk of the HVAC market of the country," Jawa said.
In order to cater to the growth in market share, the company plans to expand its dealership network to 2,000 from the current number of 1,000 plus and develop 100 new Daikin exclusive solution plazas across the country in the coming months, he added.
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