E-mail gets an instant makeover to stop exodus
Tags:
San Francisco, Dec. 21: Signs you’re an old fogey: You still watch movies on a VCR, listen to vinyl records and shoot photos on film. And you enjoy using e-mail.
Young people, of course, much prefer online chats and text messages. These have been on the rise for years but are now threatening to eclipse e-mail, much as they have already superseded phone calls.
Major Internet companies like Facebook are responding with message services that are focused on immediate gratification.
The problem with e-mail, young people say, is that it involves a boringly long process of signing into an account, typing out a subject line and then sending a message that might not be received or answered for hours. And sign-offs like “sincerely” — seriously?
Lena Jenny, 17, a high school senior in Cupertino, California, said texting was so quick that “I sometimes have an answer before I even shut my phone.” E-mail, she added, is “so lame.”
Facebook is trying to appeal to the Lenas of the world. It is rolling out a revamped messaging service that is intended to feel less like e-mail and more like texting. The company decided to eliminate the subject line on messages after its research showed that it was most commonly left blank or used for an uninformative “hi” or “yo.”
Facebook also killed the “cc” and “bcc” lines. And hitting the enter key can immediately fire off the message, à la instant messaging, instead of creating a new paragraph. The changes, company executives say, leave behind time-consuming formalities that separate users from what they crave: instant conversation.
The numbers testify to the trend. The number of total unique visitors in the US to major e-mail sites like Yahoo and Hotmail is now in steady decline, according to the research company comScore. Such visits peaked in November 2009 and have since slid 6 percent; visits among 12- to 17-year-olds fell around 18 percent. (The only big gainer in the category has been Gmail, up 10 per cent from a year ago.)
The slide in e-mail does not reflect a drop in digital communication; people have just gravitated to instant messaging, texting and Facebook (four billion messages daily).
Some, predictably, turn up their noses at the informality and the abbreviated spellings that are rampant in bite-size, phone-based transmissions.
Mr Judith Kallos, who writes a blog and books about e-mail etiquette, complains that the looser, briefer and less grammatical the writing, the less deep the thoughts and emotions behind it.
“We’re going down a road where we’re losing our skills to communicate with the written word,” Ms Kallos said.
Mr David McDowell, senior director of product management for Yahoo Mail, conceded that the company was seeing a shift to other tools, but said this was less a generational phenomenon than a situational one. A 15-year-old, for example, have little reason to send private attachments to a boss or financial institution. Yahoo has added features like chat and text messaging to its e-mail service to reflect changing habits, as has Gmail, which also offers phone calls.
Post new comment