Mahindra First Choice to up its outlets to 450 in 4 years

Multi-brand car servicing company Mahindra First Choice Services on Thursday said it plans to ramp-up its service outlets to 450 from nine at present over the next four years.

“We have nine outlets in four cities in the country. We plan to ramp it up to 450 outlets in the next four years. We have been getting good response from customers for the last two-years,” Mahindra First Choice Services’ chief operating officer Shiv Kiran told PTI here.

“The outlets will come-up on company-owned and franchise-basis. The first franchised outlet will come in Hyderabad next week,” he said. Mahindra First Choice Services is a 100 per cent subsidiary of Mahindra and Mahindra. It is a chain of multi-brand car workshops with a presence in key cities.

“Our vision is to create a unique world-class car service experience by offering the best care for your car, value for your money and time,” Kiran said. The company has grown around 80 per cent in the June quarter of this fiscal, as against the year-ago period. “We provide service to around 20,000 utility vehicles every month.

We hope the numbers would go up in the coming days,” he said.

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