Sail focus on expanding dealer network in rural India

Feb 25, 2011 |

Rourkela

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The Steel Authority of India (SAIL) is now giving special emphasis on expanding its scope of business in rural India, company sources said on friday.

Towards that aim, Sail plans to rope in at least two dealers in every district of the country.

To enhance efficiency of its retail activity, they are concentrating on availability of materials in small customised lots and bundles, sources said.

To enhance product knowledge and popularise steel consumption among present and prospective buyers, Sail has been holding frequent meetings of dealers with masons, structural engineers and architects.

Sail has also introduced the "exclusive dealer" scheme, which has helped to strengthen the activities of the network spread across the country.

They also plan to open company-owned retail shops which will serve as model stores in terms of service, products and information.

Over 2,500 strong countrywide dealer network of Maharatna steel company, spread over 635 districts covering all states and union territories of the country has achieved a growth rate of 8.7 percent in retail sale during the first nine months of the current financial year.

It achieved 5.04 lakh tonnes of sales and registering a double digit growth in Eastern and Northern regions.

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