StanChart in alliance with Google to serve SMEs

Mar 09, 2012 |

mumbai

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The country's largest foreign lender Standard Chartered Bank on Friday tied-up with Google to empower the small and medium enterprises (SME) segment.

In keeping with the bank's strategy of constantly striving to meet the evolving needs of its clients, StanChart will actively collaborate with Google to reach out to SMEs to educate them on the benefits of getting online, the bank said in a statement.

"The SME segment has grown at more than twice the rate of the GDP and its share is only expected to increase. In light of the constantly evolving needs of SMEs, this partnership seeks to ease their passage online. This is a relatively new frontier and will help optimise efficiencies as SMEs grow," Standard Chartered South Asia head and chief marketing officer for consumer banking Sanjeeb Chaudhuri said.

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