Syndicate content

Facebook tests auto-play videos, explores video ad potential

Facebook mobile_0.jpg

San Francisco: Facebook Inc is testing videos that play automatically on mobile versions of its service, setting the stage to turn the 1.15 billion-member social network into an attractive venue for

Obama, Romney spend record $710 million on ad war


In their most expensive ad war, the campaigns of President Barack Obama and Republican challenger Mitt Romney and their allies spent a record shattering $710 million in just 12 battleground states, ac

TRAI sets 12-minute cap on TV ads every hour

If the Telecom Regulatory Authority of India, the broadcasting regulator, has its way, advertisement breaks on television channels will finally get shorter.

In a move that will be welcomed by many t

Walt Disney to ban junk-food ads on TV channels, websites


The Walt Disney Company, in a first for a US media giant, said on Tuesday it will ban junk-food advertising on its TV channels and websites from 2015 to help fight obesity among US children.

"This ne

Not more than 12 minutes to ads per hour: TRAI to TV channels

Television channels will not be able to show advertisements for more than twelve minutes in an hour as per the latest regulations issued by the Telecom Regulatory Authority of India on Monday.

In a

Kerala wins advertisement award in Prague


The Kerala Tourism advertisement campaign 'Your Moment is Waiting' has won the bronze medal at the prestigious Prague International Advertising Festival (PIAF) in the category of 'state as an advertis

Future ATMs may play ads before you get your money

It may now take more time for people to get money out of an ATM. Cash machines may now play advertisements before you get your banknotes.

The idea is being trialled in Australia after the US and cust

China viewers welcome TV advert ban

Chinese viewers on Tuesday welcomed a ban on commercials during popular television dramas, but advertising professionals warned it could result in billions of yuan in losses for broadcasters.

The Sta

Ads that make tall claims to be brought under scanner

People promising you the moon will soon go under the scanner with the government working out a mechanism to regulate misleading advertisements.

"The existing provisions of the Consumer Protection Act

No Articles Found

No Articles Found

No Articles Found

I want to begin with a little story that was told to me by a leading executive at Aptech. He was exercising in a gym with a lot of younger people.

Shekhar Kapur’s Bandit Queen didn’t make the cut. Neither did Shaji Karun’s Piravi, which bagged 31 international awards.