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AI cancels deal with Oz firm for image makeover

Aug 04, 2010 |

New Delhi, Aug. 4: Loss-making Air India today said it has cancelled its controversial USD 1.6 million deal with an Australian firm to revitalise its brand identity for the upcoming Commonwealth Games

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I want to begin with a little story that was told to me by a leading executive at Aptech. He was exercising in a gym with a lot of younger people.

Shekhar Kapur’s Bandit Queen didn’t make the cut. Neither did Shaji Karun’s Piravi, which bagged 31 international awards.

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