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BCCI happy with price it got for series title sponsorship

Oct 03, 2013
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Mumbai: There was just one bidder in fray and the sponsorship rights went for the base price but the BCCI today said it was happy with the deal it struck with Star India Pvt Ltd and ESPN for all 13 h

Pepsi pips Airtel to IPL title sponsorship rights

Nov 21, 2012 | |
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Soft drink giants Pepsi pipped leading telecom communications provider Bharti Airtel to become the new title sponsors of the Indian Premier League with a whopping winning bid of Rs 396.8 crores for th

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I want to begin with a little story that was told to me by a leading executive at Aptech. He was exercising in a gym with a lot of younger people.

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