Mumbai: Warring cricket officials, the shortage of public tickets for India's high-profile matches and violent clashes between fans and baton-wielding police took the spotlight away from the players at the World Cup on Thursday.

On a day when the cricket community should have been hailing Imran Tahir's four-wicket haul on his ODI debut and AB de Villiers's brilliant century as South Africa thumped West Indies by seven wickets, the World Cup looked like it was turning into a public relations disaster.

The tournament's top official was severely criticised after police battered hundreds of fans with bamboo sticks outside Bengaluru's M. Chinnaswamy Stadium as anger at the lack of tickets for the clash between India and England boiled over.

In a letter leaked to the media, the governing body of the sport (ICC) accused its own president Sharad Pawar of mismanagement and said he was ‘threaten(ing) to undermine’ the whole tournament with the way tickets were being distributed - or rather not being distributed - in India.

Pawar, who is also the chairman of the tournament's Central Organising Committee, was under attack for bringing ICC's relationship with its corporate sponsors to ‘breaking point’ as they had yet to receive their allocation of tickets despite investing millions of dollars into the February 19-April 2 event.

In Bengaluru, meanwhile, violence erupted after thousands of fans who had camped outside the 50,000-seat stadium since Wednesday were told all 7000 tickets allocated for public sale for Sunday's India v England game had sold out.

"The policemen are torturing the people. What the hell is going on?" an anguished fan said.

The severity of the situation did not seem to obviously register among those responsible for running the sport.

"The biggest challenge we face today is to meet the expectations of the people, that is not possible, that is never possible," former player Javagal Srinath, who is now the secretary of the Karnataka Cricket Association responsible for the Bengaluru match, told a news conference.

"There is a limit where we can keep people happy. There is not much we can do. Around 7,000 tickets were all sold out in three hours," a bizarrely grinning Srinath added as he exchanged jokes with the assembled media.

However, it was no laughing matter for those fans who had queued up all night on a dusty lane desperate to get a their hands on the tickets that are turning out to be more precious than a Maharajah's fortune.

After the box office sold its quota of tickets by 1130 local time (0600 GMT), those who missed out vented their frustration by hitting out at police, causing damage to the area.

The venue was given hosting rights for the highly-anticipated Group B match after ICC was unhappy with the preparations at the 100,000-seater Eden Gardens in Kolkata.

Ticket sales for the tournament have proven to be a major headache for organisers, who are unable to meet demand for the high-profile matches, especially those featuring India as well as the April 2 final in Mumbai's Wankhede Stadium.

Indian cricket board officials simply shrugged off the fiasco by saying ‘these things happen in India’ while Pawar himself stayed silent on the issue all day.

"This is a mess. I just hope the Cricket World Cup doesn't bring shame to India like the Commonwealth Games did," Mumbai resident Sanjay Goel said.

The October Games received widespread condemnation after being dogged by organisational problems before the start, tarnishing India's image as an emerging financial global force.

Thursday's ugly scenes in Bengaluru would have raised further questions about the way tickets are being distributed in the cricket-crazy nation.

Only a small quota for many of the major matches is being sold directly to the public while the rest are distributed among the ICC and clubs affiliated to the local cricket associations.

Thursday's clashes occurred just two days after the ICC's legal head David Becker had warned Pawar in the leaked letter that tickets for the final should not be sold at the box office because the high demand created the ‘potential for chaos and physical injury when the box office sales open’.

The 70-year-old Pawar, considered to be the richest politician in India, is also president of the Mumbai Cricket Association, which is responsible for the running of the Wankhede Stadium.

On Monday, the official online ticket agency that had been expected to sell 1,000 tickets for the final crashed as 10 million fans tried to log on in just 20 minutes.

Of the 33,000 seats at the Wankhede, around 4,000 are available to the public -- 1,000 via an online ballot while some 3,000 have been earmarked for box office sales.

At least on the field, there was nothing to gripe about -- certainly for South African fans.

Graeme Smith's men took their first steps towards making it to the final and they can thank their crushing win over the West Indies on a Pakistan-born leg-spinner who only switched allegiance after following his sweetheart back to South Africa.

"I was only told yesterday that I would be playing today and that is the worst thing (that could have happened) because I did not sleep all night," grinned the Pakistan-born Tahir.

"But luckily I had the energy to do well today."