'Players can be thrown out of WC for ambush marketing'
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The International Cricket Council has cracked the whip on players indulging knowingly or unknowingly in ambush marketing, by threatening to throw them out of the World Cup starting in Dhaka on February,19.
"Any squad member that knowingly or unknowingly breaches the squad terms may face sanctions ranging from financial penalties through to being excluded from continued participation in the event," ICC's legal head David Becker said in a memo to all international players and cricket boards regarding guidelines for endorsements and commercials around the World Cup.
Interestingly, the memo went out on 26, October, 2010, but the Indian players seem to have just woken up to this threat, with four of them — including Sachin Tendulkar — having sought a meeting apparently to discuss the matter with BCCI President Shashank Manohar here on Friday.
Tendulkar, with teammates Ashish Nehra, Yuvraj Singh and Harbhajan Singh in tow, met the BCCI chief ahead of the Indian Premier League's governing council meeting, it was learnt.
An IPL franchise source told PTI that the meeting was sought by the players because the restrictions imposed by ICC on brand endorsements would begin seven days prior to the start of the World Cup and end only when a team goes out.
"At all times squad members may not allow their name, likeness or image to be used by any third party in any advertising or endorsement (or for any commercial purpose) in such a way that gives rise to a direct or implied association with the event (the World Cup)," said Becker in his memo.
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