‘Sir’ Jadeja’s brand value on the rise

He has improved by leaps and bounds in the last one year and Ravindra Jadeja’s on-field exploits have certainly helped him attract the attention of major corporate houses.

Jadeja, who got the ‘Golden Ball’ for ending up as the highest wicket-taker in India’s victorious Champions Trophy campaign, has been receiving some attractive endorsement offers from national as well as multi-national brands.
He also played a pivotal role with his invaluable contribution of 33 which helped India reach 129.
“We are currently evaluating the offers. You will soon see some very interesting brands associating themselves with Jadeja,” Arun Pandey, whose company Rhiti Sports manages the Saurashtra all-rounder, said.
“To match his on-field exploits, Jadeja has also worked hard on creating an image with his hairstyle, handle-bar moustache, tattoos which certainly makes him stand out from the rest of the pack.
“Corporates look for an x-factor in a player and Jadeja as a package is certainly an attractive proposition,” a senior official of a leading advertisement firm said.
Jadeja’s popularity has also increased manifold during the last edition of IPL when his skipper Mahendra Singh Dhoni released the first installment of ‘Sir Jadeja jokes’ on Twitter.
With everything going his way, no wonder that ‘Brand Jadeja’ is ready to hit the market with full force.

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