Domestic tourism goes up in spite of inflation

Rupee depreciation as well as escalating airfares and hotel room rents are not deterring the Indian travellers from holidaying.

Domestic travel trips have gone up by nearly 84 per cent over the first six months. Interestingly, 79 per cent have said that they are looking at one more holiday by this year-end.

Goa continues to be a favorite destination followed by Uttarkhand, Kerala, Jammu & Kashmir and Andamans. As per the latest report by the average spends on a holiday for a family of 3 was Rs 21,999. Jammu & Kashmir region leads at Rs 38,577 followed by Kerala and Andaman.

The most preferred package duration is 4 nights / 5 days with 33 per cent, says Ashish Kashyap, CEO, IBIBO group. The trends were analysed from the buyers’ data available with this online travel site.

“Learning from data, we have recently created a Goa Carnival from Sept. 29 2012, exclusively for Goibibo customer. This is the second in the series in providing travel insights for the entire market,” says Mr. Kashyap.

A survey by TripAdvisor says that the number of domestic business trips in 2012 increased or stayed the same for 67 per cent of travellers, with a decline for 33 per cent.

The survey taken by over 1,300 respondents from public sector, private companies and multinational companies revealed that companies were slowly becoming watchful of their travel expenses - a sign of an imminent slowdown.

International business trips increased for 40 per cent of the respondents while it remained unchanged for 28 per cent of respondents and a fall in foreign travel for 32 per cent.

“Survey results showed that over one-third of the respondents reduced their work trips this year from those in 2011, along with organisations growing careful and vigilant of their travel spends,” says Nikhil Ganju, Country Manager, TripAdvisor India.

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