Niira Radia will quit PR

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Controversial corporate lobbyist Niira Radia on Sunday announced her exit from the public relations business. She will not renew business contracts with existing clients.

Radia, 51, Vaishnavi Group chairperson, faced flak after her taped telephonic conversations with industrialists, politicians and mediapersons were leaked and published in newsmagazines. These tapes revealed the access which Radia had with powerful figures.

The CBI and the Enforcement Directorate called her for questioning over the 2G spectrum scam. Among her top clients were the Tata Group and Mukesh Ambani’s Reliance Industries.

“To give precedence to my personal priorities of family and health, I have decided against renewing any client mandates and to exit the business of communications consultancy. It is a painful decision which has been taken after much consideration and consultation with my family, doctors, clients and colleagues,” Radia said in a statement.

Ratan Tata said that the Tata Group respected her personal wishes. It has now appointed Rediffusion to handle its public relations.

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