TRP panel for increase of sample size

Jan 11, 2011 - Age Correspondent |

New Delhi

A committee constituted to review the Television Rating Point (TRP) system submitted its report to information and broadcasting minister Ambika Soni on Monday. It has recommended increasing the sample size from the present 8,000 homes to 30,000 in both rural and urban areas over the next three years.

The committee, headed by Ficci secretary general Amit Mitra, has expressed dissatisfaction with the current system of gauging popularity of TV programmes. “Rural Households are not covered at all in the present system of ratings,” stated Ficci secretary general Amit Mitra.
He stated that committee has recommended inclusion of small towns besides Jammu and Kashmir and the Northeast to provide a complete geographical coverage of the country.
The committee said selection process of rating agency should be carried out in a credible, transparent and statistically robust manner, which should be subjected to financial and process audit. The committee has also recommended broadening the constitution of the Broadcast Audience Research Corporation (BARC) to make it more inclusive and should have representation from broadcasters, advertisers and advertising agencies including.

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