"Women demand mobile phones, they are not demanding toilets," lamented Rural Development Minister Jairam Ramesh on Friday in remarks that could create a controversy.

"Sanitation is the much more difficult issue. Now we are talking of behavioural changes and women demand mobile phones. They are not demanding toilets. That is the mindset we have," Ramesh said after launching the Asia-Pacific Millennium Development Goals prepared by the UN Economic and Social Commission for Asia and the Pacific (ESCAP).

The Minister's remarks, however, left many uncomfortable in the gathering with the the host reminding the minister about a tribal woman from Madhya Pradesh who was recently honoured after her insistence on toilet facilities at her marital home compelled the villagers to take up the issue in their area.

Underlining that sanitation was a difficult issue in the country, Ramesh said that India is a land of paradox as the country accounts for almost 60 per cent of those relieving themselves in the open across the globe at a time when it has 700 million mobile phones.

"60 per cent of open defecation in a country which has 700 million mobile phones. ....We build toilets but the toilets are not used," the Minister said.

Ramesh, who also holds the additional charge of the Ministry of Drinking Water and Sanitation, promised changes in the scenario soon.

"Both funding and management in water supply and sanitation is something very much on the cards. In next couple of months we will see more and more evidence of changes in these areas," he said.

In Madhya Pradesh's Betul district, tribal woman Anita Nrrae's insistence on having a toilet at her in-law's place had not only compelled her husband to take up the issue with the panchayat at his native in Jheetudhana, but also made Sulabh International adopt Anita's village for its "Total Cleanliness Drive".

Asked about about his 'understanding' of women's 'reluctance' in using toilets, Ramesh said there were 'certain cultural norms associated with open defecation'.

Advocating community efforts to end it, Ramesh said out of 250,000 gram panchayats in India only 25,000 are nirmal gram panchayats which are open defecation free.

He said sanitation should be the priority of women self help groups, which are concentrating only on income generating activities.

The Minister referred to filmmaker Shyam Benegal's movie 'Manthan' which showed changes among rural women in the backdrop of the White Revolution of 1970 which led to massive increase in milk production through cooperative movement in Gujarat.

Ramesh said he would talk to Benegal to produce a movie on sanitation. "I think Benegal can produce a toilet movie like Manthan to break the social barriers "that we are facing in sanitation," the Minister said. "We are facing this social barrier," he said.

Blaming the Total Sanitation Campaign being run by his own Ministry for failure to end open defecation, Ramesh said it is a 'token' sanitation campaign for which only Rs 3,000 being given to the poor to construct 'useless toilets'.

"The one that directly concerns the achievement of Millennium Development Goal (MDG) is water supply and sanitation. The single most serious problem as far as water supply and sanitation is concerned is that there is very severe under funding both at central level and the state level," he said.

"I am sure that when budget for the next year is presented, you will see a very significant rise in water supply and sanitation allocation that will signal a new commitment on the part of the political establishment" on the issue, Ramesh said.