Bling it on!

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It takes some guts to flaunt the bright pink frilly lycra leggings with a body-hugging Bebe top. And that, when the needle tilts towards the right side of the weighing machine. If this isn’t enough, the look is complete with a sequined headgear, a pair of Chanel-chhap platform sandals, D&G sunglasses and a huge, furry tote. That’s ‘Punjabi-fashion’ for you, the look which is being proudly carried by actor Vidya Balan in her upcoming film Ghanchakkar. Delhi’s party circuit boasts of fashionistas who proudly flaunt the blingy, OTT look.
According to designer Reynu Tandonn, this is a very rich look which ladies with fat purses can afford and love to flaunt. “Here we are talking about the five per cent super rich North Indian women who love to dress up well. And we designers work keeping in mind these affluent divas. Therefore, these designs have a strong market here and won’t sell that well in cities like Kolkata and Jaipur,” she says.
Designers tell us that they even get requests from clients to tweak their collection by adding a dash of sequins here, a splash of shimmer there and a bow anywhere to suit their bold style. “Those who love to spend on all things jazzy find restrained glamour boring. If they are spending their money, they want it to show. The new generation buyer is well-read, well travelled and with unique global aesthetics. They want international quality fabric, finish, cut and style, but nevertheless, a dose of quintessential bling and Indianised embroidery would always be in demand,” says Aniket.
Many call it a diva’s eternal love for flamboyance, which she takes a bit too seriously. Designer Aniket Satam feels that “Punjabi fashion” is fierce and fashion-forward. “However, Indians irrespective of the city or cultural background, love to experiment and explore their individual style. They are more abrupt and fun in terms of styling with prints, patterns and shimmer,” he says. “Bows, fur, satin, lace and crystals are the ultimate emblem of luxury dressing, yet many a times people go overboard to announce their arrival,” says fashion designer Rajat Tangri.
So, if this is actually the party look, which these divas wear even when taking their dog out for a walk or are out to hit the gym, what makes it a haute favourite? “We are glamour-obsessed and love to flaunt brand-obsessed styling. We have seen the days of logo-mania and gold-laden style, and now, mix and match has been taken to a whole new level as many have been thrown in all possible directions,” says designer Arpan Vohra.
“The lifestyle of the rich and the fabulous inspires us. The exotic dog breed is an accessory today. So, it’s flaunting the richness, which has gone in their wardrobe, and dressing DNA, which reflects and dictates the styling and fashion choices,” he says.
“Easy access to brands, labels and luxury has spoiled the customer for choice and such flooding of glamour becomes a habit of sorts. Moreover, some people have that quirky streak in them and also the personality to explode and evolve their styles in a whole new genre of styling and individuality,” says Aniket.

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