Cross-border style gurus Pak a punch
Model showcases an outfit by a Pakistani designer at the store opening
Fashion is one industry that knows no boundaries. Indian designers are doing exceptionally well in Pakistan, admit many Pakistani designers who have come to India in collaboration with Pakistan Fashion Design Council (PFDC). The eight-year-old council from Pakistan, which has opened its first store in South Ex II, feels the time has come to get the right exposure in India.
The PFDC wants to give the correct platform to their talent by coming to India. “Fashion is one booming industry and there is a lot of talent in Pakistan. But the only problem is Pakistan lacks infrastructure. We had always been looking for the right platform to showcase our talent, and were toying with the idea of coming to India before going to the west since both the countries have very similar taste,” explained Saad Ali, CEO of the council.
With 18 designers on board, the council is showcasing some specially crafted collections for Indian clients. “Pakistani designs are a big hit in India and got great response every time they showcased here. This time, we wanted to get the best of designers and their special collection for Delhi. They are going to present wedding trousseau with different cuts, long trails, and have used lot of creams and whites,” says Mini Bindra, director, PFDC.
Talking about her India connect, designer Maheem says that Indian designers inspire her.
“I always say, no matter how much the two countries fight, they are still the same in many ways, especially in their fashion sensibilities. People in Pakistan love Indian fashion. I myself follow many Indian designers and simply adore Sabyasachi. The way he uses colour, textile, and texture is so old world, yet chic. Inspired by him, I have experimented in my bridal line and have come up with a bridal jumpsuit. I have teamed a sharara with bolero jacket and added nicely done dupattas to make this modern silhouette,” says Maheem.
Designer Nida Azwer too agrees that Indian market is no different from Pakistan. “Indians and Pakistanis have quite similar tastes, as they all demand vibrant colours and nicely done dupattas. Indians have a taste for fine Pakistani embroidery, zardosi work and fine details. All this is very akin to the taste of our clients in Pakistan,” says Nida, who is excited at the prospect of directly dealing with her Indian clients. “No more phone calls or emails, we are here to interact directly now,” smiles Nida.
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