It’s bright and bold

Inspired by the rich Persian culture and history, popular fashion designer Pria Kataria Puri is all set to launch her latest collection in Pune. Known for her attractive sense of designing, Pria says the latest eye-catching segment of kaftans has everything from knee-length dresses to flowy lounge gowns and harem pants. Comfort is one factor that Pria looks for in all her designs. “I feel kaftan inspired silhouettes are extremely comfortable, they can be draped on any body type, looks very flattering and feminine and yet extremely gorgeous,” she says.
In bright fruity neon colours, the outfits are extremely eye-catching. “Bright colours are in trend at the moment. I feel vibrant colours look fabulous on Asian women. Moreover, they are so cheerful to wear. During monsoons, they reflect a confident and happy state of mind in women,” elaborates Pria.
The collection also has lots of rich Persian drama woven into the collection. “It’s all about glamour and luxury. At the same time it’s feminine and perfect for daywear, lunches and evenings. What’s more that these designs suit every bodytype and age group,” says Pria.
The fabrics of this collection are also drawn from rich Persian textile heritage comprising local embroidered fabrics such as the nomadic patch work, gold gilded ribbons and cord work with materials like silk chiffons, crepes and silk lycra in four-key prints. Colour pattern of the series is a blend of bright shades from tangerine oranges, sunshine yellow to strawberry reds and apple greens.

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