Shaadi ke shenanigans


With just days to go before her winter/festive show at the Lakme Fashion Week in Mumbai, Anushree Reddy is bound to be feel the pressure. But the 29-year-old Hyderabad-based designer doesn’t let that show, displaying only a boundless enthusiasm for her second stint at LFW.

Incidentally, it was on this very platform earlier this year that Anushree made her debut. And while the positive feedback for the collection she showcased then (titled “Vintage Princess”) was welcome, what was even more so, were the lessons on just what was needed to prepare for a fashion event of this magnitude.
“When I showed at LFW last season, it was my first fashion show ever. I was just getting my feet wet,” admits Anushree candidly. “I was concentrating on my product and there was a lot of interest from buyers. But this time, I’m a lot more aware of what the process involves. I recognise that it’s not just about beautiful clothes, but about the ‘message’ as well, and I’ve ensured that I send out a certain story with my collection this time.”
While “Vintage Princess” was all about romance and fantasy, Anushree’s winter/festive line is all about attitude. Called “Tantrum Bride”, the line focuses on the drama that accompanies the walk down the aisle. “At their weddings, ultimately, all brides look demure. But I wanted to show the madness that accompanies trousseau shopping, the drama and the emotion, how a bride comes with a certain budget and then invariably stretches it,” explains Anushree.
And it is for this “not so picture perfect bride” that she has designed a line that has a distinctly cocktail feel to it, with plenty of cut-out blouses and a kaleidoscope of colours — “Well, excluding black and stark white of course,” adds Anushree.
So what does it that Anushree want people to take away from her LFW show this time round? “I want them to experience a visual feast,” she smiles and concludes.

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