Report out on how media functions
A report titled ‘#Mediainsights Report’ released on Monday revealed how the media constructs stories and gathers data It highlighted that only one in 11 journalists would use more than half the press releases in their mailbox. The public sentiments that are considered in constructing a story, the advent of the social media space as a hub for story ideas and extensive use of official websites to cull out authentic data are some of the most striking industry-wide changes highlighted in the report.
It also focuses on several statistical data sets including the ratio of stories produced by senior correspondents to those filed by young reporters, the frequency of social media usage in newsrooms, and the reliance that journalists place on the Internet for sourcing news, the male versus women reporters’ and behaviour towards different news sources.
The report said that internal brainstorming meetings are the biggest source of story ideas and News hooks across competitive media serve as story idea triggers for 16 per cent of journalists in the south, versus 9 per cent in the north.
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One in four indians skips breakfast, finds study
AGE CORrESPONDENT
Mumbai, Aug. 26
A five-year study on India’s breakfast habits revealed that one in four Indians skips breakfast everyday. It also concluded that a whopping 72 per cent have a nutritionally inadequate meal while only three percent believe that breakfast is an essential part of the day. The study was released on August 26 at Taj Mahal Palace, Mumbai.
The study, which was started in 2009, covered 3,619 respondents from Delhi, Mumbai, Kolkata and Chennai.
Conducted by the College of Home Science, Nirmala Niketan, Mumbai, the research found that 27 per cent respondents said they skipped breakfast. Their reasons ranged from paucity of time to fears of weight gain. Only three per cent said they considered breakfast important
Dr Malathi Sivaramakrishnan, director of the research centre at the college, said, “Overall 84 per cent respondents believed that breakfast should be light. Among the skippers, 87 per cent were of the same opinion. 61 per cent respondents believed that heavy breakfast makes them lethargic.â€
The study, which was supported by Kelloggs India Pvt Ltd, found that the tendency to skip breakfast was highest among adolescents (13-17 years) and women (54 per cent).
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