Heidi Klum launches new jewellery collection

Jun 28, 2011 |

London

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Heidi Klum

Supermodel Heidi Klum is planning to launch a costume jewellery collection in September after her sterling silver range of jewellery was discontinued two years ago.

The 38-year-old German beauty has teamed up with a home shopping network to launch “Wildlife by Heidi Klum” which will include 35 styles including cocktail rings, necklaces, earrings and bracelets worth between $30 million and $200 million, Contactmusic reported.

Klum has received much of her inspiration for her collection from trips to flea markets.

“All of the pieces are statement pieces. The only reason to wear costume jewellery is to wear something large — something you can't do with real jewellery because it would be too expensive,” she said.

Her previously developed sterling silver jewellery collection with the channel was discontinued in 2009 after Van Cleef & Arpels launched a lawsuit claiming the designs infringed on its signature Alhambra Collection clover motif.

“We fought with Van Cleef & Arpels for over a year and a half, but we were small fry next to a company like that. But looking back, I'm quite happy to be doing something new. I feel free now with this. I can reach more people with costume jewellery, the prices are great and I can make big pieces. It's way more fun,” said Klum.

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