Winfrey’s OWN channel

Jan 02, 2011 |

Chicago

Talk show diva and cultural kingmaker Oprah Winfrey expands her media empire on Saturday with the high-stakes launch of her OWN cable network. While Winfrey’s comfy couches have launched scores of careers — from Dr Phil to the inventors of her “favourite things” — it’s unclear if her magic touch can carry an entire network.
“Oprah has a very powerful brand name, but it’s really difficult to get people to change their viewing habits and find a new channel,” said Derek Baine, an analyst for industry consultant SNL Kagan. “Plus, the fact that she’ll still be on her syndicated show will probably be confusing to some people.” Discovery Networks is reportedly sinking $189 million into the joint venture, which replaces Discovery Health and will reach nearly 80 million homes.
The programming is intended to “inspire viewers and give them hope,” Oprah has often said, and the network is being “built on great intentions.”

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