NBA Jam to begin today

Sep 05, 2013 |

Age Correspondent

Hyderabad

The 2013 edition of the NBA Jam 3x3 basketball will commence at the Muffakham Jah College in Hyderabad on Wednesday. Jam, an inter-college 3x3 basketball tournament packaged with both on-court and off-court entertainment along the lines of the widely-popular NBA Championship, will be held in various cities across the country, with the national-level final scheduled to be held in Mumbai on September 29.
The three-day Hyderabad leg of the tournament will feature a total of 120 teams in boys and girls categories. The tournament will be held in two age divisions — 16 to 18 and 19 to 23.
“The response we received last year in Hyderabad was tremendous. And hence, there were a lot of request for entries this time,” said Akash Jain, senior director (business development and partnerships) of NBA India.
“We would be showcasing the Jam as a sport-cum-entertainment package. The NBA is a very successful marketing product. Our endeavour would be to give the players and the fans a similar package,” he added.
“For the national finals in Mumbai, NBA legends like Horace Grant, Ron Harper and Peja Stojakovic would come down to play a match against the champions,” Jain said, adding: “A dance team of the Boston Celtics will also be there to entertain the fans.”
As part of the Jam, the band Junkyard Groove and Anish Sood would perform at the venue on Friday while Bombay Bassment and Bandish Project DJ are slated to light up the stage on Saturday.

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