Fun exposure to work

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It takes a lot of effort to put up a great show, and sometimes there are a lot of small but important jobs which are taken care of by young volunteers, so the overall output turns out to be a success. At the Wills Lifestyle India Fashion Week (WIFW) we found a bunch of young college kids on their toes around the venue to make sure everything goes as per plan.

Dressed in black trousers and tees, a young group of students from various fashion colleges can be seen at Pragati Maidan’s hall number 18. They are the ushers and are assigned duties at every corner to help guests. Vidhi Aggarwal, a first year student from IMS Dia, Noida, says, “We have to be present here everyday from 10 in the morning till the last show ends. It is our job to guide people to their seats and help them with information about the venue. We don’t get paid for it, but it’s good exposure since we are fashion students.”
Tulika Sharma, a student from NIFT, says, “We are 10 students from NIFT who were selected on basis of our fashion knowledge for this event. Like us, there are 22 other students from different colleges who work as ushers during WIFW.”
The whole idea of students working at fashion events is to make them understand the basics of fashion, says Nishtha Verma, a final year student. She says, “After working here we know about the latest trends and how shows are conducted on such a big scale, it is tiring but exciting.” A few lucky students who work with event teams get paid for attending the guests at stalls.
Misha Arora, a final year DU student informs, “We are here for more than 12 hours everyday and we get paid around `1,500 per day. We have to serve tea/coffee to guests who visit the stalls. It is tiring but since we all are here in a group, we divide our work and learn about fashion industry.”