A British Olympic hopeful has put himself on auction to raise sponsorship in order to intensively train for the 2012 London Games.
James Ellington, 26, is seeking to raise £30,000 in sponsorship in 10 days on eBay auction website. “To train round-the-clock like his rivals, James needs a £15,000 wage and a further £15,000 for expenses to cover everything from travel and accommodation to nutritional support and kit,” according to his entry on eBay.
The father-of-one from Lewisham has promised to wear the winning sponsor’s branded kit at training and press events in the run-up to the Olympics.