Olympic champion Victoria Pendleton is launching her new range of pretty ladies’ bikes at Halfords.
Pendleton ditched the Lycra for her debut photocall and looked girly and fresh in a red sixties style frock with bow and button detailing.
And she chose a vintage look with bouffant hair to match the baby blue roadster she was posing with.
Her locks were backcombed to give it a perfect shape, while she finished her cute look off with flat navy blue shoes.
The sports woman happily posed next to the bicycle, which gave off a vintage style with its cream wheels and brown handles, the Daily Mail reported.
Pendleton is launching the range in Halfords stores across the country and was attending a special shoot outside the Berkeley Hotel in Knightsbridge, London.
A message on the Halfords Twitter page earlier in the day read: ‘Photo shoot with the gorgeous Victoria Pendleton’.