[1]Gone are the days when wine tasting was only meant for the elite. Thanks to wine tasting events and cheaper, affordable wines, the drink has become popular among middle class India.
Nikhil Agarwal, who conducts wine tasting events regularly, attributes to the affordability of wines. “It was a pre-conceived notion that wines were meant only for the rich, since they travelled all over the world and knew about different cultures. But with the times changing, wine tasting events are prevalent and no longer just cater to the rich. Moreover, there are wines available in different price ranges as per your budget,” says Nikhil.
The added attraction with wine tasting and wine festivals — like good music and shopping stalls — is also a huge draw. HR professional Mitika Vohra, says, “Wine festivals these days offer a lot of other activities like performances by bands, grape stomping, food stalls, hopping stalls etc. Since it takes place outside city limits, it makes for a perfect weekend activity/getaway,” she says.
“The York festival proved that wine tasting goes beyond the wines. And there have been many other events where people can enjoy a wholesome experience of food and wine. But this is just the beginning as we have a long way to go,” adds Nikhil.
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