Chinese pichkaris rule the market

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The rainbow colours of Chinese pichkaris are lending vibrance to the Holi festival this time. From water guns, to cannons, sprays and toys, the wacky names, ‘Made in China’ pichkaris are available in abundance in all local city markets and are an instant hit.

The latest design this year is Desi Boys pichkari, available for anything between `200-250. Gopal Das, owner of a shop in Subash Market, Kotla says, “It’s a double side pistol-type pichkari with two water outlets — both in the front and in the back. Posters of Akshay Kumar and John Abraham are printed on it and can hold upto 1 to 3 litres of water. These are a hit among naughty and adventurous kids. We have already sold off our first stock and they are still in demand.”
According to ASSOCHAM, the Holi colour and accessories industry is likely to reach `12,000 crore this year, apex industry body. Nearly 85 per cent of the Holi accessories market is abuzz with collection of Chinese goods.
Sharing about the new design, Pradeep, a shopkeeper in Green Park Main Market, says, “The basic popular cannon pichkari, which is introduced in new style with five different nozzles this year. They are little bulky and heavy and are available at a price starting from `450 to `650. Cartoon characters inspire the typical tank pichkari with the backpack. From Pokemon, Spiderman and Sponge Bob, these are available in brilliant colours like orange and green.”
Though these Chinese water guns and toys are selling like hot cakes and are a huge attraction among kids, shopkeepers say they lack good quality. “These are attractive and so are highly priced. These are just used for use and throw purpose. They are just priced according to the size of the pichkari. Rather the traditional Indian pichkari in steel and brass, which lack demand, have better pressure and are more durable than the Chinese ones,” says owner of Narender Store at Sadar Bazaar.