City gets first designer car showroom

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Chennai auto scene has a new address to flaunt about a designer car showroom in Egmore.

A joint venture between Dilip Chhabria Design Pvt.Ltd and Lalitha Motors Pvt.Ltd (part of Lalitha Jewellery group), saw the opening up of a DC Design outlet in Chennai on March 11, 2012.

This is not just a collaboration aimed at profits but a result of my passion for vehicles. Lalitha Group’s customer-centric approach alongwith a rich experience in retail and DC Design’s superior designs skills will indeed be a formidable combination” said Mr.Kiran Kumar of Lalitha Jewellery.

“The Indian market for high end automobiles is on a steep uphill curve as witnessed year-on-year and our focus is at the top end of this rarified niche.

The design is completely our very own as is the engineering and also the production process. Type approval and on-road tests would follow soon and we intend to simultaneously set up an all new facility at Talegaon near Pune to build this vehicle,” said Mr Dilip Chhabria, India’s leading automobile designer and owner of DC Design DC Design was founded in 1993 with the dual aim of redesigning and modifying mass market cars to create one-of-a-kind automotive beauties for automotive connoisseurs as well as offering design and prototyping services to the OEM automotive sector. Recently, the firm unveiled DC Avanti, the country’s first ever sports car and its flagship product.

The sleekly styled DC Avanti is intended not only to be a sports cars but also to be on Sale in limited production to the general public.

“Every country which has written its name in the pantheon of automobile manufacturing has invariably distinguished itself with sports cars by its own nationals and I thought that India rightly needs to be in this exclusive club,” said Mr Chhabria commenting about the venture.

“We intend to produce 300 units of the Avanti in 2013-2014 and if all goes well we could ramp up production to go into four figures per annum,” he added.

DCD has already put in place a unique and dedicated self-owned and managed sales and service network in Delhi, Mumbai, Pune, Chennai and Hyderabad and this would only be honed to a fine pitch by the time the Avanti production commences. Four additional outlets will be opened in the course of 2012.