[1]Indian Premier League (IPL) franchise Deccan Chargers on Monday announced a social media marketing initiative using Mojostreet, a popular location based mobile game.
The initiative will allow fans to virtually own Deccan Chargers team and watch the IPL matches from the owners' lounge at the Hyderabad Stadium.
This initiative will also reward the fans with discounts and freebies at more than 100 partner stores.
This unique initiative by Deccan Chargers will take the DC brand closer to its fans and increase engagement, said Kalyan Manyam, CEO, Mojostreet.
This is a first of its kind initiative in the world wherein a sports team is connecting with its fans virtually through a mobile game and rewarding them in the real world, said E. Venkat Reddy, COO, Deccan Chargers.
To virtually own the Deccan Chargers, a user needs to download Mojostreet on his Smartphone and then check in at any of the partner outlets of Deccan Chargers listed on Mojostreet.
Once a user completes a check-in, a special offer is delivered right on the user's mobile screen. The same can be redeemed at the outlet in real-time. Users who check in maximum at partner locations will get to virtually own the DC team and will get a chance to watch the matches from the owners' lounge at the Rajiv Gandhi International Stadium, Uppal.
Links:
[1] http://archive.asianage.com/dc1jpgcropdisplayjpg-435