Eina Ahluwalia is India’s first conceptual jewellery artist, , who her glamorous creations emerge from proclaims to create her glamorous craft from the ethical core of her conscience. Just take a perpetual peek dekko at her collections of Wedding Wows, Containment, Forgotten Jewel and kirpan neck pieces without a pause, and you’ll know what we mean. Trained under the pioneering conceptual jeweller Ruudt Peters in Holland, this avant-garde dapper designer is an alumnus of Alchimia Contemporary Jewellery School in Florence, Italy, where she now acts as its an India Advisor. A few words of wisdom from her:
Destiny ’s is the designer:
Always remember that it’s your fate that speaks the last word or has the last laugh. Albeit I wanted to be a doctor or a psychoanalyst always, but God had deemed planned otherwise. He chose a different path for me , because, I presume, He only knows the best! One fine day, my inner voice gave me a wake-up call to do something different in life and do it for other people’s sake. Well, designing jewellery was just a stepping stone into that direction.
Mavericks Conceptual Craft:
I discovered the art of conceptual jewellery by fluke on the net accident, while browsing online. It was like this indeed a Eureka moment for me. It revolves around centres around a novel notion wherein a dazzling creations that tells a unique tale; hidden inside it. Such jewellery is treasured and evaluated like a fine-art object, simply for its innovative content. Eternal in appeal, it isn’t bound by a fashion diktats. Self-styled and unaffiliated, conceptual jewellery suits a maverick person who dares to parade a radical thought and attitude on her sleeve.
Unconventional USP:
Our USP is both meaning and messages with a capital M. Our signature style is the intricately hand-made fret-work alias jaliwork, which often resembles a lustrous laser-cut artwork.
Life inspires me:
Life inspires me to a great degree extent. For the unending possibilities it generates, plus and the experiences and challenges it fetches in at every intersecting turn. Ordinary people who show extraordinary empathy, kindness, strength and courage do influence me a lot. My jewellery blends this external impact with an internal expression. It’s pure, pristine and leaves a cathartic effect on me.
Creating for the soul Moolah or magic:
There’s more to take away from one’s bonafide craft than catering to a swish circuit for plain cash-stashing. Why not clutch onto something more cerebral and ethereal, I wonder!
Well I must confess that it really excites me to see a client connecting to the key concept behind my jewellery. And nothing can be more gratifying than that! Each sterling set is purchased on its intrinsic merit rather than its outward sparkle.
It reminds a client to love herself, to seek her answers within and to view life through her clean, unsullied soul. That’s what matters to me most.