Ford Spain has launched a new perfume that smells like a new car.
The perfume called ‘Olor a Nuevo’ (which means ‘smells new’) forms the keynote of the car manufacturer’s new olfactory campaign, designed in association with Ogilvy Madrid to promote its Seleccion line of used cars, the Daily Mail reported.
The company is promoting the range on the promise that these are ‘the only used cars that smell new.’
The idea is, that the fragrance is sprayed on the interior of used cars to make them smell showroom fresh thus eliminating the musty scent associated with buying an Arthur Daley style used car.
The automobile manufacturer has produced tongue-in-cheek radio and TV commercials involving actual phone calls with used-car salespeople.
When asked if the cars they sold would smell new, every one of them said no.
Ford also produced bottles of the scent and came up with a fragrant marketing campaign in which scented cards were hung inside public transport.