[1]Two former Microsoft nerds - Aarthi Ramamurthy and Michelle Lam - have now devised an algorithm that promises to help women find the perfect bra.
The two are the brain behind online-lingerie retailer True & Co and the process involves shoppers filling up a questionnaire on fit, size, comfort and more. The algorithm then helps compute the data and voila!, no more disasters.
Links:
[1] http://archive.asianage.com/adriana-limafantaysbra-chgjpgcropdisplayjpg-153