State information minister K.T. Rajenthra Balaji has called upon the government information and public relations officers to disseminate information on the developmental schemes initiated by chief minister J. Jayalalithaa to the public in an effective manner.
“The public relations officers should take the schemes announced by the chief minister to the people by creating awareness on the numerous schemes through exhibitions, publishing advertisements and produce films to be screened in rural areas and theatres,” the minister said.
Chairing a meeting of PROs here on Thursday, Mr. Rajenthra Balaji asked the officials to serve as a vital link in ensuring the chief minister’s achievements reached the poor and the needy. Publicity campaign would be undertaken across the state to propagate the government schemes among the public.
Speaking on the occasion, Information secretary M. Rajaram said tricycles would be used for campaigning in the crowded areas in the cities while bigger vehicles would be employed for campaigning in other parts. As per the instructions of the chief minister the offices of all the district PROs have been provided with laptops, digital cameras, Xerox machines and other equipments.
During the current fiscal, about `1.5 crore would be spent to equip the PROs offices in the districts with digital display boards.
Information director P. Sankar, joint directors: K. T. Pugazhendhi (administration) and K. Thanappa (public relations), deputy directors: S.P. Ezhilazhagan, K. Thanappa and D.R. Jayashry and other officials participated.