Sony aiming to touch Rs 135 crore sales turnover during Onam

[1]

Sony India on Tuesday said it is eyeing a sales turnover of approximately Rs 8000 crore nationally during 2012-13 fiscal and Rs 135 crore during the coming 'Onam' festival from Kerala.

During 2011-12, Sony had clocked a turnover of Rs 6,313 crore and was aiming at a 30 per cent growth this financial year, Sunil Nayyar, Senior General Manager Sales, Sony India, told reporters here.

Unveiling the company's festival plans in Kerala, he said Sony was expecting Rs 135 crore from sales during July-Sept this year, a 30 per cent growth during the same period the previous year. The company has introduced various promotional offers for its customers across all product categories including BRAVIA Home Theatre, Cyber-shot Handycam and Vaio.

Hoping that the Onam, which falls next month, would contribute 40 per cent to the total sales of Kerala in FY12, the company will be investing Rs 6.5 crore to aggressively to market its various products.

The company also plans to increase its outlets to 400 from the present 360 in the state.

Sony was aiming to sell 6.5 lakh units of Vaio in the country this fiscal against last year's 5 lakh units, besides selling 14 lakh units of cybershots against 11 lakh in the pervious financial year.

In Kerala, the company had plans to sell 31,500 units of BRAVIA during July-Sept this year, achieving 35 per cent market share of Flat Panel Display market in the state while it was looking at growing by 40 per cent over last year by selling 19,000 units in Cybershots during the festival period.

For Vaio, the business plan was to grow by 30 per cent this year and capture 20 per cent market share by selling 7500 units during Onam.