Now it’s beer in your court

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If you’re going to watch any of the sporting events in India, sports fans have to follow many restrictions. For instance if you are going to see a cricket match you should be aware of the fact that any food stuff or drinks cannot be taken in because the security guards will go through the packet at the entrance.

So adult beverage consumption at sporting events is a far-sighted dream for sports fans in India. However, in countries like the West Indies or South Africa, one often sees spectators with glasses of beer enjoying the match under the sun.
“I went to watch the 2010 Commonwealth Games with some drinks from my home, but the security personnel threw out the bottles at the entrance. They said nothing from outside was allowed inside the stadium,” says Supriya Bakshi, a student of DU. “I tried every trick in the book to carry a few bottles of beer to the cricket stadium, but the security guards caught me each time. It was very depressing to see the bottles being thrown out so ruthlessly,” admits Rajeev Bhattacharjee, an employee of Theme Ventures, Noida.
In US, too, sports fans have certain restrictions on adult beverage consumption at sporting events — two beers per purchase is typically the standard. Therefore, it was a bit of a shock-cum-surprise for the US and Indian beach volleyball fans to learn that unlimited beer could be purchased at the beach volleyball matches played at the Horse Guards Parade at the London Olympics.
It was a great sight for beer fans to see Fourth-Place MedalBeer being carried into the stadium in pyramid formations and on double-stacked trays, with concessionaires saying “there was no limit on beer sales”.
“It is good to hear that there is an unlimited purchase of beer at the beachvolleyball venue in London. I wish I was there to enjoy the match with a bit of beer,” says Rohan Sharma, a student and a sports lover.
At a cricket match, for example, there is a limit of four beers per purchase. Although this is not commonplace in the United Kingdom when it comes to beer and sports, the unlimited sale of beer at the beach volleyball matches meant a huge influx of spectators.
“We too should start allowing people to carry foodstuffs and beverages while watching sports events. However, Indians too should be responsible drinkers and not litter the place,” says Aviroop, a student of Lloyd College, Noida.
So are you surprised that beach volleyball earned one of the hottest ticket sales in the London Games?