[1]Bollywood will never run out of ways to grab media attention with its innovative music launches and promotional events. And Madhur Bhandarkar’s magnum opus upcoming film is no exception. But Heroine’s music launch was nowhere close to being as flamboyant as the film. It’s probably for the first time that a film’s music launch took place at a temple — Sidhivinayak in this case.
This place of worship is very close to the director, Madhur Bhandarkar’s heart.
While it did create a bit of frenzy among the devotees present at the temple, it also marked actress Kareena Kapoor’s maiden trip to one of the city’s most loved temples. The actress who has lived in Mumbai throughout her life had never been there and hence was doubly excited when she came to know of the venue. Bebo admits that it was a spiritual launch for her and definitely the first of its kind. “It was an overwhelming and uplifting experience to launch the film’s music at Siddhivinayak. It’s my first visit to the temple and I was overwhelmed with the fans who were present there to celebrate the music of the film. I’m excited with the way things are shaping up for Heroine and the humongous crowd that gathered there goes to show that audiences are really looking forward to the movie.”
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[1] http://archive.asianage.com/kareena4jpg-646