[1]RiteSight, a team of seven college students and alumni from the Aarhus School of Business and the Young India fellowship programme, has come out with a solution that aims to change the mindsets of spectacled and non-spectacled people. The idea is not to take away one’s spectacles, but to give spectacles to those who don’t wear them in the first place. At least while playing games on the computer!
“The aim is to create computer games which make all players wear glasses to read the screen (a board version of the game for schools with no access to computers will also be developed), introduce a certification scheme in which parents and teachers who promote the use of spectacles are called ‘ambassadors’ and are awarded certificates and gift vouchers; design glasses that allow greater choice of style and the potential to use them as fashion items; make designs available using plain glass so people with good eyesight can wear them as fashion items or for solidarity, like friendship brace-lets,” says Ra-jiv Vaid Bas-aiawmoit, a team member.
The idea may sound weird, but was so out of the box that it helped the team clinch the Financial Times MBA Challenge 2012.
Links:
[1] http://archive.asianage.com/devbha1jpg-112