Glam goddesses go ‘real’ in style

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Stills from Barfi

While realistic cinema is ruling the roost, Bollywood is slowly but gradually undergoing an “image makeover”. As a result glam divas are abandoning OTT fashion for the girl-next-door look. Be it Rani Mukerji’s much-appreciated dressed-down look in Talaash or Diana Penty as a traditional Indian girl in Cocktail and an ordinary looking Ileana D’Cruz in Barfi, Bollywood fashion goes real.

According to city designers, Bollywood is still the most influential trendsetter and the audiences emulate what they see on screen.
“There is certainly a thing called ‘real’ fashion,” agrees designer Preeti Chandra. “If not the entire attire, but real elements from these characters are being picked up by fashion lovers. And they work perfect to spruce up the look,” she says.
Agrees designer Anupama Dayal, “Bollywood is certainly leaving the dreamworld behind, but love for fashion and glamour goes beyond films. Fashion is not only about entertainment and fashionistas know how to make a statement,” she stresses.
“What Bollywood serves is taken up immediately so is the style,” says fashion designer Gautam Gupta.
“Interestingly many arts and crafts from traditional and rural India are being highlighted with the real cinema. And there are always taker for that. More so if they are presented in a fashionable way to the youth,” he says.
However, in a country of festivals, dressing up and glamour are a part of life. “Fashion is not only about dressing up, it’s also about lifting up one’s mood and enjoying oneself. That’s why I don’t see deglamorised fashion going a long way,” says Preeti.
Anupama adds that a deglam, simple look is an every day look, but there are occasions when glitz becomes essential to look confident.