New Delhi, July 14: Cruise biking is all set to ride a new excitement, with the iconic US cult bike maker Harley Davidson preparing to bring in its exclusive Harley Owners Group (HOG) club to India by the end of this year.
HOG is one of the largest owners groups in the world with about 1.4 million members. Its arrival in India would mean the extended family of Harley owners can also experience cruising.
The company’s subsidiary Harley Davidson India, which recently started selling its marques in India for Rs 6.95 lakh-Rs 34.95 lakh, is also planning to kick start exclusive brand building and marketing initiatives this year. “We are expanding and shaping the cruise biking in India. We will develop experience bi-king through many events,” HDI MD, Mr Anoop Prakash, said.