Bad boys with great style

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Every year at the glittering IIFA weekend one gets to see the best of Indian cinema and fashion in a foreign destination. As part of the fashion segment, this year the Grey Goose IIFA Rocks 2013 (July 4 – 6) have shortlisted Delhi-based designer Shantanu and Nikhil Mehra, who will be presenting a collection inspired by Indian cinema.

The designers, who are famous for their couture designs and upmarket styling, reveal that the collection that will be presented in Macau this weekend will have Neil Nitin Mukesh as the showstopper.
Speaking about the collection, the duo informs, “Our muse for the collection is the villainous ‘hero’ of Bollywood — he’s carefree and out to rule the world with his overpowering yet classic under-toned style. His lifestyle and mannerisms are reflected in his well-fitted, sharp-tailored contours, accessorised in leather and metal detailing. Stylish, mature and sexy girls, who wear their personality up their sleeves, surround this anti-hero. These posh yet edgy night queens adorn themselves in structured, retro silhouettes, adorned in elaborate plume headgears. The female counterpart of this anti-hero is the trophy girl, who floors the world on the red carpet in sensuous flowy gowns and bright bohemian silhouettes.”
Though this collection, the designers have tried to bring the 70s and early 80s noire style alive in its most modern setting. “The endeavour is to bring back the classics with an edgy yet sharp take. Indian cinema has always had an indelible influence on fashion and vice versa. This is the first time that our entire collection has been inspired by Indian cinema and this in itself was quite a challenge presenting the dark, tragic moods enhanced through strong contrasts of deep blacks and glaring whites — defining the shadows and highlights of the villainous underworld is what fascinated us the most about the 70s,” mention the designers.
Adding further, the duo informs, “Classic yet edgy, and sharp tailored silhouettes create drama through symphonic construction. White and gold contrasted in black, with electric blues in soft flowing drapes bring together the look of the classy 70’s, but eventually, presenting the dark side of cinema in true signature Shantanu & Nikhil style is something we are absolutely looking forward to at the forthcoming Grey Goose IIFA rocks in Macau.”
The designers feel that IIFA is one of the most sought-after international red carpet events that celebrates Indian cinema. While speaking about the red carpet glam for such an event, the designers say, “The stars would ideally like to flaunt the east-meets-west philosophy that marries the Indian vintage on a contemporary canvas of silhouettes. The new age sari-gowns and full skirt-inspired lehengas with Grecian draped tops could be the new red carpet flavour.”