Nissan introduces diesel variant of premium hatchback Micra

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Following the successful commercial launch of the premium “New Micra” compact hatchback range, Nissan Wednesday announced the launch of the new diesel-powered Micra XE variant.

With this new diesel entry variant, Nissan now broad bases its offering to 12 variants of Micra in India, giving customers an extensive choice.

Sales of the new diesel-powered Micra entry level variant will commence from September 4, 2013.

The entry level Micra XE is based on the popular fourth generation city car with major redesigned exteriors, refreshed premium interiors and exhaustive list of advanced user-friendly features adding to the dynamic new look.

The New Micra XE offers good value with sporty exterior styling along with affordable price, spacious interiors and good fuel efficiency. The diesel-powered Micra XE variant comes with fuel economy of 23.08 kmpl (certified by Automotive Research Association of India). The New Micra XE shall be available in a range of six colours, Olive Green (new), Turquoise Blue (new), Blade Silver, Storm White, Onyx Black and Brick Red. The car is priced most competitively in its segment providing a complete package of features, performance, drivability and comfort.

Speaking on the occasion, Mr Kenichiro Yomura, president of Nissan India Operations & MD & CEO, Nissan Motor India said, “The launch of new Micra range in July received an overwhelming response from our customers. I am confident that the New Micra diesel variant is a good value proposition and a desirable option for the Indian customers. We are keen to replicate the success of the existing variants with the diesel-powered XE variant of the New Micra.”

Mr Nitish Tipnis, director — sales and marketing, Hover Automotive India (Nissan’s National Sales Company) said, “The launch of the new variant in the Micra family further signifies Nissan’s commitment towards the Indian market. The diesel powered Micra with its best in class fuel efficiency and unique features has the potential to carve a niche for itself in the crowded and competitive compact hatchback segment in India. The New look Micra, particularly with the bold and agile front grille coupled with state of art features has been viewed by customers as a head turner. Adding the XE variant in diesel will further augment the volumes for this model due to its aggressive entry-level price point. This is not just another variant but is the right product at the right time that will offer the discerning Indian customers a good means of urban mobility with a complete package of performance, features, safety and comfort.”

“To ensure good sales and after sales service across the nation, we are increasing our dealer networks at a rapid pace. We have also partnered with major banking institutions to provide easy financing and loans disbursement schemes through our dealerships for our retail customers,” added Mr Tipnis.