AIR INDIA has appointed an international consultancy firm — Cato Purnell Partners — to give it a branding makeover for the forthcoming Common wealth Games at a cost of over $ 1.6 million. “Cato Purnell Partners have been appointed by the
National Aviation Company of India Ltd to revitalise its brand identity, and the fees payable to them would be around $ 1,612,750 plus taxes,” Mr Praful Patel, said in a written reply to the Rajya Sabha. The tie-up will help develop an identity and broader visual language that would allow NACIL to be seen as a meaningful partner to the games, the civil aviation minister added.