An unsolicited telemarketing call to the finance minister, Mr Pranab Mukherjee, is what it took the telecom minister, Mr A. Raja, to swing into action for prohibiting immediately such intruding calls.
Within hours of reports that Mr Mukherjee himself was at the receiving end of such calls, Mr Raja activated his ministry to take steps against such calls that "encroach" into the privacy of telecom consumers, an issue that has been haunting every single consumer despite the regulator TRAI's attempts to ban such a nuisance.
Mr Raja has asked the telecom secretary, Mr P.J. Thomas, to convene a meeting and steps be taken to prohibit unsolicited calls immediately.
"A wide range of products and services are now a days offered through tele-marketing which result in inconvenience and disturbance to telecom consumers," Mr Raja said in a note to the secretary.
During an interaction with political leaders to resolve the logjam on price rise debate in Parliament, Mr Mukherjee on Monday got a call with loan offers from some company evoking a strong reaction from him.
Those present at the meeting said Mukherjee asked his aides to hand him the mobile, thinking it must be an important call.
However, he (Mukherjee) told the caller, "No, no. Not now. I am in a meeting."
Visibly angry, he handed over his mobile to minister of state for parliamentary affairs, Mr V. Narayansamy.
When others asked who had called, an embarrassed Mr Mukherjee said it was one of the finance companies, which had called to offer him a home loan.
He then said he gets four-five such calls everyday.