Seems like Shahrukh Khan is breathing, sleeping and dreaming Ra.One. Besides roping in international technicians for his venture, the King Khan also plans to have some movie merchandise in the form of Ra.One toys.
Our source said, “Shahrukh Khan has planned a large scale publicity for Ra.One. The actor wants to market it along the lines of Rakesh Roshan’s Krrish.”
It may be known that Roshan in collaboration with a toy company had created Krrish dolls that had become an instant hit with kids. Since Shahrukh plays a superhero, he is going to come up with dolls with the superhero design. He has even created an Arjun Rampal doll that will be bald just the way Arjun is portrayed in the film,” adds the source.