Former world boxing champion Ricky Hatton has been caught on camera snorting cocaine in a shocking 10-hour drink and drugs spree.
The appalling images of the 31-year-old were captured at a Manchester hotel two weeks ago.
First the boxing legend took out a wrap of the drug he has hidden in his shoe and then he poured the white powder on to a tabletop before cutting it into three massive lines with a credit card.
Finally he hovered them up his nose through a rolled up £20 note.
Fellow fighter Emma Bowe, a close pal, witnessed Hatton devouring cocaine in her hotel bathroom and bedroom.
"I'm only talking about this because Ricky is a danger to himself. If he carries on like this he'll kill himself," News of the World quoted her as saying.
"I was dumbstruck and felt bitterly disappointed. Ricky was my hero and to see him abusing drugs was such a letdown.
"He was a real role model, I didn't expect that of him," she added.
Hatton's family, however, has vowed to help him cope with his drugs shame.
A source close to the family said: "This has come as a shock to the family. It is a loving family. We will stand by Ricky."